There are hundreds of fitness apps on the market. But what makes a person download one app over another? Often times, it is a brand name recognition. Nike is a global icon and an industry leader in sports. So it’s no surprise that the Nike Running App and Nike Training App are two of the most popular health and fitness apps available in the App Store.
The Nike Running App tracks your runs and helps you reach your goals — whether it’s running your first race, or setting a new personal record. Suitable for anyone, whether you are a first-time runner or a marathon veteran, you’ll get the measurement and motivation you need to run farther and faster.
The Nike Running App is branded as the greatest running community, and with good reason. Nike Running Clubs are popping up all over the US. People are motivating one another to stay active and push limits to reach their goals.
But Nike realizes that running may not be the activity of choice for everyone. So they have also developed the Nike Training Club. Geared toward women, this app allows you to choose your fitness level and goal. The Nike Training Club picks from more than 100 workouts to get you on the fast track to fitness. Track distance, pace, time, and calories burned — then share those stats with friends.
iPod Sport Kit
Nike has made a name for themselves in the App store, but the brand is reaching new heights through a collaboration with digital industry leader, Apple. In 2006, Nike announced its plan to partner with Apple on a few different projects. The first project unveiled was the iPod Sport Kit. With this new venture, your iPod Nano can now do more than play great tunes during your workout: Slip the Nike+ sensor into any Nike+ Ready shoe, and it gives feedback on your speed, distance, pace and calories burned—right through your iPod headphones. Then, iTunes automatically uploads your workouts to nikeplus.com, so you can track your progress, challenge friends and more. Nike’s goal is to make many of its leading footwear styles Nike+ready, allowing millions of consumers to have the Nike+iPod experience.
“We’re working with Nike to take music and sport to a new level,” said the late Steve Jobs, former CEO of Apple. “The result is like having a personal coach or training partner motivating you every step of your workout.”
Why Brand Collaboration Works
The Nike and Apple brand collaboration is a great one. And many other companies could benefit from studying their partnership. But here are four reasons why a brand collaboration, of any kind, can be an advantage for both parties.
- Collaboration improves a brand’s image and spreads consumer awareness with a further reach.
- Brand collaboration strategies can help a company navigate through a less familiar market by joining forces with a company that understands a given demographic well.
- Collaborations can re-energize your brand because they are approached with the intention of changing up a brand’s perceived image
- Brand collaborations can be incredibly valuable simply in terms of publicity. Because there’s a novelty aspect to these kinds of projects, they tend to create a significant amount of buzz for the brands involved. Switching up a companies goods and services tends to draw attention, and with double the exposure, companies often benefit from it.
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